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Early Childhood Education and Care Department launches statewide billboard campaign advertising free child care for qualifying New Mexican families 

SANTA FE, NM – Today, the New Mew Mexico Early Childhood Education and Care Department (ECECD) launched a statewide billboard advertising initiative to boost enrollment in its child care assistance programs and help provide relief to families in need of services. Currently, more than one-in-three New Mexican families qualify for free or reduced child care services through ECECD’s child care assistance programs. In consideration of the financial strain that the pandemic has placed on New Mexico’s working families, ECECD has also waived the child care assistance copays usually covered by those same working families through July 2022. 

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