New Mexico Launches Outdoor Recreation Business AllianceĀ 

endeavOR New Mexico starts soliciting membership applicationsĀ 

FARMINGTON, N.M.Ā Ā ā€” A coalition of New Mexico business owners launched a trade group to advocate for more investment and job growth in the stateā€™s outdoor and recreation economy, Economic Development Department Cabinet Secretary Alicia J. Keyes said in a joint announcement with the new organization.