The Venerable Press Release Is Here to Stay
- by Tracy Wemett , MediaPost
Companies have often scorned press releases. In recent years, as social media has taken center stage, the decibel for their abolition has definitely grown louder. Popular grumbles we’ve heard include:
- Why do we need a press release when we have a blog?
- We can socialize announcements, so what’s the point of an official press release?
- Who reads them?
Let’s start with the last question first: readership.
The purpose of most press releases is to condense the facts and give critical takeaways for the media to digest. The trick is making it attractive enough for journalists to report on or to include in an article.