New Mexico Launches Outdoor Recreation Business Alliance 

endeavOR New Mexico starts soliciting membership applications 

FARMINGTON, N.M.¬†¬†‚ÄĒ A coalition of New Mexico business owners launched a trade group to advocate for more investment and job growth in the state‚Äôs outdoor and recreation economy, Economic Development Department Cabinet Secretary Alicia J. Keyes said in a joint announcement with the new organization.