news releases
White Sands Missile Range US 70 Roadblock
May 25, 2023
Homelessness Supports and Affordable Housing
May 25, 2023
City of Santa Fe Summer Swim Lessons
May 25, 2023
NEW! Inside New Mexico—Episode 187
May 25, 2023
New Mexico fishing and stocking reports for May 23
May 24, 2023
I-10/I-25 Roadway Memorial Interchange Dedication
May 21, 2023
Traffic Report for week of May 21 to 28, 2023.
May 21, 2023
May 19 Commission Meeting Postponed
May 19, 2023
NEW! Inside New Mexico—Episode 186
May 18, 2023
2023 Spaceport America Cup
May 18, 2023
Time of Day Watering Restrictions in Effect
May 17, 2023
New Mexico fishing and stocking reports for May 16
May 16, 2023
White Sands Missile Range US 70 Roadblock
May 16, 2023
Bataan Memorial Bldg. Event this weekend…
May 15, 2023
Las Tusas Fire Update – May 15, 2023
May 15, 2023
NEW! Inside New Mexico—Episode 185
May 12, 2023
Traffic Report for week of May 14 to 21, 2023.
May 12, 2023
Las Tusas – San Miguel County – Update
May 12, 2023
Bill Evans Lake Project Nears Completion
May 11, 2023
Las Tusas – San Miguel County
May 11, 2023
Fire Adapted NM Spring Webinar Opportunity!
May 10, 2023
Game Commission to meet May 19
May 10, 2023
May is National Mental Health Awareness Month
May 4, 2023
NEW Episode of Inside NM With Steve Pearce
May 4, 2023
It’s National Small Business Week!
May 4, 2023
Bike Month 2023: Something For Everyone!
May 2, 2023

- Think about what you want to write.
- While writing early drafts, do not stop to correct spelling errors or to reorganize ideas. Get a feel for the creative flow of the release.
- Be completely brutal with your first draft. Nothing should satisfy you. Delete, substitute, rearrange, insert.
- Be especially critical of the first few paragraphs. They are the most important to the story.
The Venerable Press Release Is Here to Stay
- by Tracy Wemett , MediaPost
Companies have often scorned press releases. In recent years, as social media has taken center stage, the decibel for their abolition has definitely grown louder. Popular grumbles we’ve heard include:
- Why do we need a press release when we have a blog?
- We can socialize announcements, so what’s the point of an official press release?
- Who reads them?
Let’s start with the last question first: readership.
The purpose of most press releases is to condense the facts and give critical takeaways for the media to digest. The trick is making it attractive enough for journalists to report on or to include in an article.
- Put yourself in the target audience’s place and reread the story to be sure nothing can be misinterpreted.
- Have others on your staff read the drafts.
- Do suggest a headline for the story, but don’t try to write the story itself for the media.
- Check the story a final time for accuracy. Verify all numbers, names, titles and policy issues. Remember, “good news releases are not written, they are rewritten.”