New Mexico freshens up ‘True’ campaign to reignite tourism

ALBUQUERQUE, N.M. (AP) — The idea of adventure steeped in culture has fueled New Mexico’s award-winning tourism campaign for more than a decade. That won’t change, but state Tourism Secretary Jen Paul Schroer says it’s time to refresh the brand ahead of what she said will be a “complete rebirth of

Tourism numbers improving in New Mexico

“One of the things we track is hotel occupancy. Since about December we’ve actually seen that tick up each month,” Cody Johnson, a spokesperson for the Tourism Department, said. SANTA FE, N.M. — After suffering billions of revenue loss, the road to recovery continues for one of New Mexico’s largest industries